In this release we are glad to introduce the "Personalized offers" functionality. These offers enable to engage customers by targeting content and increase average bill.
We implemented this innovative solution for the Integrated System Europe and got a huge number of positive feedbacks. We had also deployed this solution in one of the perfume&cosmetics stores in Russia.
The "Personalized offers" enable to display targeted promotions with no broadcast interruptions. These pop-ups follow customers across all the digital surfaces.
With new functionality you can:
- Increase dwell time to 300%
- Control OTS (improve audience coverage with ad frequency)
- Manage unique views.
How it works: link
What is required to setup the "Personalized offers":
- Addreality Designer 2.1.10 and higher
- Addreality Player updated to 2.1.10 and higher
- Addreality Manager, Here you should sign up: https://ar.digital/
- Web camera.
How to setup:
First thing you need is to activate "Special and beta features". Just open the "Edit" section, click the "Settings" and choose the "Common" settings. Here you can insert checkbox:
- Add the "Personalized offers" layer in the Interface editor component;
- Put the layer in template;
- Setup parameters:
- "Zones". You can set the appropriate number of zones. It depends on how many offers should be displayed on one screen. One offer per customer;
- Zone resolution;
- "Min Face ration". It`s the face to frame ratio. If face is on the whole frame it will be 100%. This feature enables to ignore faces far from camera;
- "Display photos of people targeted". This feature is for the exhibition mode only. You see your photo and the relevant offer on screen. However, these photos are not saved and not sent to server.
Save your project and upload it to cloud.
Open "Templates" section, choose your project and start editing. The "Personalized offers" scenes are indicated by the dotted contour line:
Add content to zones.
We recommend you to create a separate content playlist for the "Personalized offers" scenes.
Set audience attributes for every content file from the "Personalized offers" playlist: this offer is for men and women/men or women/age.
You can set the number of playbacks as well.
Enable Addreality Face feature in Addreality Player settings.
Wait for the playback and appreciate this innovative solution.
Addreality team works hard to provide you high-value products in short order. Please, send us your ideas and feedbacks to improve our platform.
Open the Addreality Product Lab.