Now you can form detailed broadcast report on every one of your campaigns. This functionality allows you and your advertisers to check what content is the most attractive for your audience. Using broadcast reports you can choose the most relevant content, and provide your advertisers with detailed reports on shows, views and conversion rates.
Broadcast report contains 4 tables
By campaigns per day
Table displays summary of all content shows in a campaign per day.
By content per day
Table displays summary of content unit shows in a campaign per day.
By campaign's on the device per day
Table displays summary of content shows in a campaign per day on each of your devices.
По контенту на устройствах за день
Table displays summary of specific content units shows in a campaign per day on each of your devices.
Using our analytics you and your advertisers can not only track exact number of times your content has been viewed, but also see how these views distribute between men and women. CR (conversion rate) shows ratio of content views to shows, which also allows you to see what content is the most relevant. You can learn more about our analytics here.
Also for your convenience on a second page of broadcast report we have included a glossary containing descriptions of tables.
To recieve broadcast reports you should take these steps:
1. Open "Сampaigns" section
2. Open required campaign's context menu («Three dots»)
3. Click the "Broadcast report" button
4. In a pop-up window select e-mail to which report is to be sent and a time period for which report must be formed and press "Send"
NB: report can be formed only for 30 days period
5. Report will be sent to chosen email.