Stats

The “Stats” section contains various types of Audience data:

• Conversion
• Audience
• Involvement
• Views timeline
• Shows timeline
• Forms

Conversion

The “Conversion” report contains information about playbacks to views conversion rate of selected campaigns and devices. Addreality Face instantly detects faces in the frame with up to 95% accuracy.

To see the report:

1. Open the “Stats” section.
2. Set the period for this report using “+” and “-” icons.

3. Select the campaign you need at the bottom of page.

4. You can see the diagram that shows:

• number of impressions highlighted in gray;
• number of views highlighted in color;
• conversion value is shown on the column - number of impressions to number of views.

5. To see the conversion for the content unit, open the campaign folder and select the content you need.

6. To run A / B testing, select several advertising campaigns.

7. To filter by devices, click the filter icon in the upper right corner.

8. Click “+” on the opened panel.

9. Select the devices you need and click “Apply” button.

Audience

The “Audience” report contains the audience age and gender information of the selected campaigns and devices.

To see the report:

1. Open the “Stats” section.
2. Select “Audience” report in the drop-down list.

3. Set the period for this report using “+” and “-” icons.

4. Select the campaign you need at the bottom of page.

5. You can see the double bar graphic with male and female icons.

• There are 3 age categories for each gender kids, young, adult and the number of visitors displayed (in percent).
• Values at the top of the columns indicate the total amount of men and women who were captured by device.

6. To see the statistics for content unit, open the campaign folder and click the content you need.
7. To run A / B testing, select several advertising campaigns.
8. To filter by devices, click the filter icon in the upper right corner.

Involvement

The “Involvement” report enables to obtain the information about the duration of audience contact with selected advertising campaigns .

To see the report:

1. Open the “Stats” section.
2. Select “Involvement” report in the drop-down list.
3. Click the filter icon in the upper right corner.
4. To set the period, check “Custom range” checkbox, set date, month and time on the opened panel.

5. Select the campaign you need at the bottom of the page.

6. You can see the diagram with:

• horizontal axis – audience age
• vertical axis – campaign view duration in seconds
• blue line represents the involvement of men
• red line represents the involvement of women

7. To see the audience involvement for content units, open campaign folder and select the content unit you need.
8. You can select several campaigns.
9. To filter by devices, click the filter icon in the upper right corner.
10. Click “+” on the opened panel.
11. Select the devices you need and click “Apply” button.

Views timeline

The “Views timeline” report enables to obtain the campaign views data on selected devices.

Here you can see:

• who watched the campaign
• date and duration of campaign views
• audience age and gender

To see the report:

1. Open the “Stats” section.
2. Select “Views timeline” report in the drop-down list.
3. Click the filter icon in the upper right corner.
4. To set the period, check “Custom range” checkbox, set date, month and time on the opened panel.
5. Select the campaign you need on the left menu.

6. You can see the table with the following information:

• Time and date of campaign view
• Names of device and viewed content file
• Visitor’s photo
• Visitor’s age and gender data (blue line for male and red line for female)
• Time of campaign interaction (in seconds)
• At the top of table you can see the total amount of male and female, who viewed the content, and average view duration.

7. You can select several campaigns on the left menu.
8. To filter by devices, click the filter icon in the upper right corner.
9. Click “+” on the opened panel.
10. Select the devices you need and click “Apply” button.

Shows timeline

The “Shows timeline” report enables to obtain the campaign impressions data on the selected devices.

To see the report:

1. Open the “Stats” section.
2. Select “Shows timeline” report in the drop-down list.
3. Click the filter icon in the upper right corner.
4. To set the period, check “Custom range” checkbox, set date, month and time on the opened panel.
5. Select the campaign you need on the left menu.
6. You can see the table with the following columns:

• Date and time of campaign playback
• Duration of campaign playback
• Device name
• Cost per impression

7. You can select several campaigns on the left menu.
8. To filter by devices, click the filter icon in the upper right corner.
9. Click “+” on the opened panel.
10. Select the devices you need and click “Apply” button.

Forms

The “Forms” report enables to obtain the information about audience interactions with the advertising campaigns – feedback forms, data inputs and more useful data.

To see the report:

1. Open the “Stats” section.
2. Select “Forms” report in the drop-down list.
3. Click the filter icon in the upper right corner.
4. To set the period, check “Custom range” checkbox, set date, month and time on the opened panel.
5. Select the campaign you need on the left menu.
6. The data from feedback forms you created in Addreality Designer will be displayed on the screen.